Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. Downloadable! Copy URL. This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. %���� Abstract Online shopping is the process … BRAC University - BRAC Business School. Consumer behavior towards the fashion industry. He et al. CONSUMER MOTIVATION AND CONCERN FACTORS FOR ONLINE SHOPPING IN TURKEY Ceren Topaloğlu Department of Science of Strategy, Gebze Institute of Technology, Kocaeli, Turkey E-mail: ABSTRACT Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. Researchers and practitioners in the electronic commerce constantly strive to obtain a better insight in consumer behavior in cyberspace. Sample of this study included online shopping consumers of Mongolian. %PDF-1.5 The main Influencing factors have been identified as, price, confidence, security, convenience, time, after sale service and discounted deals. suggestions and comments by users are factors which affect consumer buying behaviour and lead them towards online shopping (Chen & Teng, 2013: Wu et al., 2013). Malaysia. They divided them into two categories: external and internal. The data has been collecting with the help of questionnaire. Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. Abstract. CDs, tapes and records were the most popular items to be purchased online, followed by DVDs, videos, Methodology used in this study was quantitative in nature. When available in the wide literature canvas, encompasses a very limited scope and The main objective of this study was to explore an analysis of advertisement, customer's purchasing performance and behaviors in Kurdistan Region. couch buying), selection of products etc. endobj There are several products that are marketed only to the millenials. 2012). Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. 10 Pages Posted: 10 Dec 2018. consumer purchase intention have significantly positively impact on online shopping behavior. Decision sequences will be influenced by the starting point of the consumer, the relevant market structures and the characteristics of the product in question. [,���Z(�Xr��L�� c"#�眫��sr��aq{� ����r���m��"`!pys�ɗN�T��"���b)���W��I7J6�h���1�ח.ؔM�,���f��x�XJ��J�]p"B��� '?Bi2�bA�N,;rDA�l��n�2zI�?�p�FA�E�#~� ��** �HE�2=� �8i�"t��k�4�\�I������)�6��T�@��S��ZD~耔�B�4�$K1�n�R�o:�\��}^�v��hdC�"#I$�i����tx!���B� �XR`�� B�H"|� �?h�G��p�D�B����M�s���\����������~�c`�"��3��?�/W��)�od�;W0Q�)�D����f /_�m/��%V�eI �z__�1HT�ξ��1C��N��n�I&RM-�o���!�h��h��D ��S��]�lͻ|��;u��e]���T�;SE����e0�}K�Gt�8�Y⫺��~>=uy$7�E���� "���AhWV@ ��2���H#[x���xN���gS�EZ+d@. <> Dipti Jain, 2 ... knowledge of factors affecting consumer buying behavior can help retailers develop their marketing strategies to convert their potential consumers into active one. By E. Thangasamy & Dr. Gautam Patikar. Factors that are personal to the consumers influence their buying behavior. endobj 3.2 Factors Influencing Online Consumer Behavior There are many factors that have influence on online consumer behavior while an individual would do online shopping, in simple word, it is a complex mixtures of so many factors such as social, culture, education, race, personality, environment and resources availability. Factors Influencing Consumer Buying Behaviour: A Case Study . The purpose of this study is to examine and analyse the consumer’s buying behavioural pattern towards online shopping (specially in case of users in Lucknow city). @A���!�ʣ����١���m�����Y]g��՝������}z�}�:}���EV�e�����������ߘ�i�ݬ�?c^��� �ҋe��d�^^��}��Y�Hx�*�����臗ϟ}�?-��n~��(!��� Convenience was a large motivating factor for people to shop online than prices. Patil University’s Department of Business Management, Navi Mumbai The external factors are the ones beyond the control of the customers. As such, the study was significant and therefore needed to be carried out to examine the impact of various factors on the buying of men’s cosmetic products. Also tried to find out various attitudes of flipkart users of Lucknow city towards the online shopping. Marketers segment their target market on the basis of age. 1 0 obj Thus, consumers' attitude towards online shopping is an important factor affecting actual buying behavior of the internet user. Previous studied have focused on why the Hence we can say that factors affecting consumer buying behaviour during E-Commerce are-: ... explore the factors that affect online shopping in Chennai. The focus of the research is on the influence of five major variables that were derived from literature i.e. The study examines through 12 hypothesis tests how and what extent there is a relationship between four socio-demographical variables (age, gender, education, and income) and the behaviours towards online shopping of customers using the internet. 1 0 obj To examine how purchase perception (product perception, customer service and consumer risk) influence consumers‟ attitude towards online shopping. Price, Trust and Convenience were identified as important factors. Website design, website reliability or fulfillment, website customer service and website security or privacy are the most attractive features which influence the perception of the consumer of online buying (Shergill & Chen , 2005, Liang and Lai , 2000, Reibstein, 2001, Zhang, Dran, Small, and Barcellos 1999). Online Shopping Behavior Model : A Literature Review and Proposed Model factors that influence the online consumer. 3 0 obj A Consumer-oriented View of Online Shopping Online shopping is becoming increasingly popular. A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, ... the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. In this way, age becomes one of the fundamental demographic factors affecting consumer behavior and buying decisions. Factors Influencing Consumer Behavior. The online clothing businesses have seen a considerable rise in recent times, with a high and growing demand. In total, 232 respondents joined the survey; however, … Analyses the factors affecting the online consumer s behavior and examines how e-marketers can in uence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer s virtual experience, the Web experience. Jarvenpaa and Todd (1997) proposed a model of attitudes and shopping intention towards Internet shopping in general. Factors Influencing Consumers Intention for Online Grocery Shopping – A Proposed Framework. I will always be indebted towards you ‘sir’ for giving me moral support which ... 1.2 Factors affecting online shopping 3-7 1.3 Factors affecting offline shopping 7-8 ... attitude and behaviour are related to the consumer. Keywords: online shopping, acceptance, consumer behavior, shopping intention, e-commerce. Looking ahead. contexts (Shergill and Chen, 2005). It’s still too early to tell how much consumer behavior will change due to the COVID-19 pandemic. Open PDF in Browser. knowledge on how much of these factors individually affect consumer behavior with regards to purchases. Also tried to find out various attitudes of flipkart users of Lucknow city towards the online shopping. 1.2 Factors affecting online shopping 3-7 1.3 Factors affecting offline shopping 7-8 ... Keywords: Technology, consumer,online shopping,offline shopping,internet,purchasing behaviour . They can divide into five sectors: Demographics, socio-economics, technology and public policy; culture; sub- culture; … Due to the arrival of the Digital Era, also online shops should be considered as possible influencers. Starting from left, the first element Kimar and Dange identified are factors that motivate customers to buy products or services online. There has been a shift towards online shopping due to ease, comfort, convenience, cost saving, timesaving and quick delivery as compared to conventional or traditional shopping. endobj The fast fashion era H1: fashion blogs influence a planned behavior towards a purchase. Consumer Behaviour – Cultural factors. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S>> 4 0 obj This has created a need to understand how the consumer perceives online purchases. Iconaru et al. 1. Key words: Online Shopping in Pakistan, Consumer Buying Behavior, Virtual Shopping, Affecting Factors. x��;�r�H���?��!ԅ���#$Km�׶v?�)bM\���G����U8 While in terms of consumer preferences, the most preferred types of drinks are Espresso based and Manual Brew. %PDF-1.5 (PDF) A study on the factors affecting consumer buying behavior towards online shopping in Pakistan | Journal of Asian Business Strategy - The present study is concerned in the field of consumer buying behavior, especially e-shopping in Pakistan. Using the URL or DOI link below will ensure access to this page indefinitely. H2: fashion blogs influence an impulsive behavior towards a purchase. Findings – The study results suggest that consumers’ online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping. Factors Affecting Consumer Purchase Behavior Towards Online Clothing Products in Bangladesh. ]%���k�ؗ�~q�'�d�n�[�����aw�v��Zb_�Ow��,�i�1�r�u��8�o̢ժh������u�-����.t�age�i��^����5n�U^Q��s��w�کw� �W�-�4փ9��f,���?�zO6׋�;{{�����ZT�rr�\u�P*����E���iN�9���Zvl �wf�. x��=k��8r�]���O�t��$�����̮���[��TR�惬��p�y���o���A�� ͸.{e[��F���n��޿|���P�(�����jQ��������kuѺ_n^�(W��/_|X��:�����廿.~�{ح���z�:���J���%~V'fy��=��/��5|��X�O�������ݧjy��-W6^i����?�|����}���B51��'ٱmaGc>�%��Vn�Efn]5Ekӹ��B=S��}n�):=�ÿ-cFc�B�������������Q�;p�5U�ۦcu����Z��f��(�3Wp�2jnWnG��-ժ�kU? (2013) cited that different studies (Crespo and Bosque, 2008; Shin, 2008) concluded different impacts of online . Published under licence by IOP Publishing Ltd IOP Conference Series: Materials Science and Engineering, Volume 215, 5th International Conference on Manufacturing, Optimization, Industrial and Material Engineering 1–2 April … Copy URL. stream endobj Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers’ behaviors and attitudes toward online shopping. Definition: The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. ease of use in shaping consumers attitude towards online shopping, and finally intention to * Corresponding Author: Date Written: … 4 0 obj 3.4 Saving Money Online shopping saves money since it reduces costs of product and search. The purpose of this study is to determine the factors that play significant roles in creating purchase intention towards the online clothing products in Bangladesh. factors influencing on their attitude toward online shopping and their effect on their intention toward online shopping. 1. Introduction: It has been more than a decade since the e-commerce first evolved. attitude towards online shopping. The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. complete a transaction, such as a credit card, an Interac-enabled debit card, or a service. And retailers are mixing strategies to meet the demand of online shoppers; they are busy in studying consumer in the field of online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. {��2��ӱ֘6w�U� The price factor exists because the prices are often lower through online shopping as compared with physical purchases in the market. FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia. go beyond the conventional models. An study of Factors Affecting on Online Shopping Behavior of Consumers Dr.Gagandeep Nagra*, Dr.R Gopal** * Associate Professor, Padmashree Dr. D.Y. Online retailers’ executives and managers can benefit from such findings for future e-marketing strategies and retaining customers to achieve long-term performance objectives. Factors Affecting Female Consumers’ Online Buying Behaviour Internet is redefining the shopping behaviour of people across the globe. ݤ�:v� ]���I��e�a��mn^�U:����L躢2�#�-��k���Qn�� Identifying critical factors influencing online consumer behavior is very crucial for effective customer relationship management. Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. E-commerce has created easiness and innovativeness in humans' life. Furthermore, attitude has also significantly positively impact on online shopping behavior. These motives are the factors that influence the consumer behavior. However, there is very … Purpose – To investigate the factors affecting consumer’s online shopping behavior. Consideration of various factors affecting online shopping business retailers is able to understand the association between factors and consumer buying behavior. Factors affecting online consumer behaviour towards shopping; Advantages of online shopping to consumers; Understanding the consumer profile of Uttar Pradesh; Paytm's growth in India as a digital payment platform; Importance of big data in the business environment of Amazon; The increasing use of mobile application as a marketing tool shopping habits, purchasing behavior, the brands he buys or the retailers he goes. 3 0 obj Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 10 0 R 28 0 R 31 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Patil University Navi Mumbai’s Department ofBusiness Management, CBD Belapur, Navi Mumbai ** Director, Padmashree Dr D.Y. Age. appropriate dedicated model of consumer buying behavior. Online re tail sales are estimated to grow from $172 billion in 2005 to $329 billion in 2010 [Johnson 2005]. Factors. SFF Pauzi 1, AC Thoo 1, LC Tan 2, FM Muharam 1 and NA Talib 1. Culture plays a very vital role in the determining consumer … Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. Prior studies that conducted study was focused on developed countries of their consumers’ online shopping behavior and influencing factors. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1 E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. Men were also found to be shopping online and avoiding in-store experiences more than women. stream Remember that consumers are spending more time online and rely on reviews to make purchasing decisions. 2 Chapter I Introduction, Issues and Objectives of the Study 1.1. <> With the development of the FACTORS AFFECTING ONLINE SHOPPING OF PURCHASING APPARELS AMONG YOUNG ADULTS CHONG HUI TEING MASTER OF BUSINESS ADMINISTRATION UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT AUGUST 2014 . 3. The online shopping behavior and intention of developing countries consumers would be the interested issue to reveal. The major aim of this research project is to identify the factors of e-shopping quality dimensions that influence consumers’ e-shopping satisfaction and e-shopping intention on online apparel shopping. 2 0 obj (2008) hypothesized that the recommendations by third parties (subjective norm) significantly impacted the purchase intention of the consumers. 2 0 obj Factors Influe There are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Some of the personal factors are: i. <> The purpose of this study is to examine and analyse the consumer’s buying behavioural pattern towards online shopping (specially in case of users in Lucknow city). <> Factors Affecting Online Shopping of Purchasing Apparels among Young Adults Chong Hui Teing A research project submitted in partial … See all articles by Tasin Islam Tasin Islam. Shariful Islam Department of Marketing, Jahangirnagar University, Savar, Dhaka, 1342, Bangladesh Abstract The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. Add Paper to My Library. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. AKM Sharul Islam / Factors Influencing Customer ïs Intention to Adopt… 58 adopt online shopping (Hoque, Ali, and Mahfuz, 2015). Haver (2008) identified Today’s younger, more ‘green’ shoppers aren’t going to waste precious money and gas going from store to store looking for just the right item. Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. <> An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. The FFF model takes into consideration internal and external factors affecting consumer buying behaviour. Abstract- Globally, the term, ‘marketing’ is not a new phenomenon. Share: Permalink. Subjective norm was the second most influential factors after perceived behavioral control to influence the purchase intention to shop online (Orapin, 2009). Primary data was collected through a survey that was conducted on students at the University of Kristianstad. Jarvenpaa and Todd (1997) developed a model of attitudes and shopping intention towards online shopping .This model includes numerous indicators that can be categorized into four classifications: the value of the product, It has become a hotbed of advertising, shopping and commercial activity (Rowley, 1998). Age is a major factor that influences buying behavior. Therefore, this research project establishes a valid measure on e-shopping quality dimensions on online apparel retailing. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. Moreover, attitude has positive moderating role between consumer purchase intention and online shopping behavior. The study investigates the relationship between factors affecting consumer buying behavior towards online shopping. Prior studies identified several online factors that ranged from three to six factors that affect consumer’s online shopping behavior (Moshref et al. The study used e-survey to collect data with 107 (10.7%) valid data. endobj People’s daily life is influenced by internet more so as compared to past (Hsieh et al., 2013). In , – This paper is one of the early empirical endeavors that examined factors affecting attitudes toward online shopping in Jordan. HYPOTHESIS Ho1: There is no significant difference between age and attitude towards online shopping. customers must have access to the Internet and a valid method of pa yment in order to. It has become the focal point of any business. Keywords: Consumer Behaviour, E-Commerce, Female Buying Behaviour, Online-Shopping, Online Retailing, Retail Sector JEL classification: L81, M31, N30 INTRODUCTION Factors Affecting Female Consumers’ Online Buying Behaviour Internet is redefining the shopping behaviour of people across the globe. Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy. For this study survey was conducted during 1 st Sep. to 28 th Oct. 2013. The development of the fundamental factors. 2 Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. For this study survey was conducted during 1 st Sep. to 28 th Oct. 2013. A purchase decision is the result of each and every one of these factors. Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia endobj Nagaland University, India . These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. Db��YH? %���� <>>> behavior towards the online shopping and spend billions of dollars to facilitate all the demographics of online shoppers. Additionally, 36% of men, compared to 28% of women, reported it affecting how much they are spending on experiences (travel, restaurants, entertainment, etc.). influence consumers‟ attitude towards online shopping. Therefore, consumers will be able to buy products at lower prices. towards a behavior to be strongly related to a particular behavior . ... factors affecting online Gotland buyer’s behavior then it create huge opportunity for the Most people shop once every two to three months, with men was being slightly more likely to do so than women. The regression analysis was used to analysis the relationship between dependent and independent variables, and discovered mediation.

factors affecting consumer behavior towards online shopping pdf

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